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Starting an online course

Why You Should Create an Online Course in 2023

As digital technology progresses, learning methods adapt, resulting in a surge in online courses. Whether you’re an individual expert or a business owner, creating an online course can be a powerful tool to share knowledge, build brand authority, and generate revenue. But is it right for you? Let’s delve into why you should create an online course in 2023.

Sharing Expertise

Do you have valuable knowledge or skills in a particular area? An online course can be an effective way to share your expertise with a broader audience. Unlike one-on-one consulting or workshops, an online course can reach and benefit countless individuals globally, amplifying your impact.

Building Brand Authority

A high-quality, insightful online course can help establish you or your business as an authority in your field. It shows your audience that you possess a deep understanding of your subject, increasing trust and credibility. This reputation can lead to new opportunities and potentially attract more customers or clients.

Generating Revenue

Online courses can be an excellent revenue stream. Once you’ve created and set up your course, it can generate income continuously with little maintenance. Plus, as your reputation grows, so too can your pricing power.

Convenient for Learners

Online learning offers convenience and flexibility, qualities highly valued by modern learners. Your audience can learn at their own pace, in their own time, from anywhere in the world. This convenience can result in a higher number of course enrollments.

High-Quality Content is Key

However, it’s important to remember that the success of your online course heavily depends on the quality of your content. Your course should provide valuable insights and actionable knowledge that helps your audience achieve their goals.

Investing in professional video recording and clean audio is essential. High-quality videos not only make your content more enjoyable to consume but also reflect positively on your brand, showcasing your professionalism and attention to detail. Furthermore, clear audio ensures your message is effectively communicated without distracting background noises or sound quality issues.

Moreover, your course should be well-structured, easy to navigate, and engaging. Include interactive elements, such as quizzes or discussion forums, to make learning more interactive and reinforce your students’ understanding.

Taking the Plunge

If you’ve decided to take the plunge and create an online course, selecting the right hosting platform is an important step. Here are five online course platforms, including Kajabi, you may want to consider:

  1. Kajabi: A comprehensive platform that allows you to create, market, and sell online courses. It offers a wide array of customization options, robust marketing tools, and excellent customer support.
  2. Thinkific: A user-friendly platform that provides you with the flexibility to create courses according to your vision. It offers an easy-to-use course builder, a variety of course delivery options, and strong customer support.
  3. Teachable: This platform stands out for its intuitive interface, making it simple to create and manage courses. It also provides extensive marketing options and advanced analytics.
  4. Learnworlds: Known for its interactive features like video interactivity and e-books, Learnworlds aims to create an engaging learning environment. It’s a great choice if you plan on including quizzes, certifications, or social learning in your course.
  5. Podia: If you’re looking for simplicity, Podia might be the platform for you. It allows you to host online courses, memberships, and digital downloads all in one place. It’s known for its ease of use and its excellent customer service.

While each of these platforms offers a unique set of features and capabilities, they all support the creation of professional and engaging online courses. Consider your specific needs and goals before deciding on the right platform for your online course.


Creating an online course can be a rewarding endeavor, allowing you to share your expertise, build your brand’s authority, generate revenue, and offer convenience to learners. However, it requires careful planning, valuable content, professional video production, and clear audio to ensure your course stands out in the ever-growing online education market. If you’re ready to put in the effort, an online course can be a significant addition to your business or personal brand.

So, that’s why you should create an online course in 2023. I’ve had quite a few clients reach out to me recently inquiring about creating online courses. They all have the knowledge and skills to teach, but lack the ability to film and edit themselves to look professional. If you need help in starting your online course, I would be happy to help in any way I can.

brand awareness, Podcasting, tips

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