Church Resources – Vincent Dragone Media

Funding A Nonprofit Documentary – A Comprehensive Guide

Written by Vincent Dragone on August 14, 2023. Posted in Church Resources, Marketing Success. No Comments on Funding A Nonprofit Documentary – A Comprehensive Guide

In today’s digital age, documentaries are a potent tool for nonprofits aiming for authentic brand storytelling. They provide a dynamic platform to narrate missions and impacts, connecting deeply with audiences. However, funding a nonprofit documentary often presents challenges. This guide offers nonprofits an effective roadmap to fund their documentary visions.

Funding Suggestions

Forge Partnerships with Like-Minded Brands
Nonprofits can significantly reduce documentary production costs by collaborating with brands that align with their values. Starbucks and Raj Patel’s documentary, A Place at the Table, united to spotlight U.S. hunger issues. Collaborative campaigns and co-promotions further amplify reach and impact.

Deep Dive into Grants & Fellowships
Grants have been a consistent funding source for nonprofits. Revisit organizations from which you’ve previously secured grants, as they might now cater to digital outreach or multimedia projects. Tailoring proposals for documentary projects can increase approval odds.

Organize Fundraising Events
Fundraising events, like galas or film previews, can be magnets for support for both spreading awareness of your cause and raising money for future projects. Charity: Water, for instance, blends fundraising and engagement by previewing documentaries at its annual galas.

Collaborate with High-Profile Ambassadors
Endorsements can elevate a documentary’s reach and fundraising potential. Emma Watson’s support for The True Cost showcases the effectiveness of this strategy.

Dive into Community Crowdfunding
Crowdfunding platforms like Kickstarter and Indiegogo offer nonprofits an alternative fundraising avenue. By showcasing the documentary vision, nonprofits can mobilize a community that aligns with their cause. While crowdfunding sites can be a great way to fund your project, successful campaigns typically do a lot of legwork upfront in proving the concept. Keep reading to learn more about this farther down in this article.

Engage Alumni and Beneficiary Networks, especially Major Donors
Beneficiaries, alumni, and major donors are invaluable for nonprofits. Giving them a stake in the documentary’s outcome can enhance fundraising efforts and ensure sustained support.

The Strategic Choice of Mini-Documentaries

Branded documentary has never been so accessable. In the vast world of documentary filmmaking, mini-documentaries are carving a unique and essential niche for nonprofits. They are not just an answer to the modern world’s fleeting attention spans; they are, more importantly, a practical and cost-effective alternative for organizations that don’t have the financial muscle or the luxury of time to invest in a full-length feature. Mini-documentaries can range anywhere from 30 seconds to 30 minutes, with a variety of ways to shoot them to fit your organization’s needs.

Budget-Friendly: Mini-documentaries demand less production time, fewer resources, and, by extension, a smaller budget. This makes them an attractive option for nonprofits that want to convey their message compellingly without draining their funds.
Focused Narratives: Their shorter format means these documentaries can zone in on a specific aspect of an organization’s work or a particular story they want to tell. This gives viewers a concise, potent dose of the nonprofit’s mission, without any dilutions.
Versatility: Mini-docs are versatile. They can be used in fundraising events, integrated into presentations, shared widely on social media, or played in donor meetings, ensuring maximum reach and impact.
Quicker Turnaround: Time-sensitive issues or events can be addressed promptly through a mini-documentary, given their faster production time. This means organizations can stay relevant and timely in their messaging.
Gateway to Larger Projects: A mini-doc can serve as a proof of concept or a trailer for a potential larger project. Once it garners attention and showcases potential impact, it can attract further funding for a more comprehensive documentary.

Why Hiring a Documentary Filmmaker Early is Strategic

One underutilized strategy is hiring a documentary filmmaker early in the process to create a trailer or concept piece. Here’s why this makes sense:

Leverage as a Pitching Tool: A well-made trailer can be a compelling pitching tool. When seeking funds, be it through grants, crowdfunding platforms, or private donors, showing a glimpse of what’s in store can be more persuasive than a written proposal. It gives life to the idea, making it tangible for potential backers.
Test the Waters: A trailer helps test the waters. It gives nonprofits a sense of the audience’s reaction and can guide subsequent production stages based on feedback.
Attract Larger Donors: Major donors or influential backers often want to see something concrete before they invest. A trailer provides them with a clear vision of the documentary, increasing the likelihood of them funding the project.
Multifunctional: This trailer can be leveraged in multiple ways. Apart from fundraising, it can be used for promotional purposes, at events, or even on social media to build buzz and anticipation.

By integrating a trailer or concept piece into your fundraising strategy, you’re not only giving potential backers a taste of the documentary but also demonstrating professionalism and commitment to the project. This strategic step can be the difference between a project remaining an idea and seeing it come to life.

Filmmakers like myself, who specialize in this niche, can skillfully weave your mission into a visual tapestry, even within tight budget constraints. Our expertise ensures that the essence of your cause is captured authentically and conveyed compellingly, maximizing engagement and inspiring action. A shining example of this synergy is the Clean Fish mini-doc I crafted in collaboration with Fish Gods. This project not only encapsulated the essence of waterway conservation but also demonstrated the compelling power of a well-executed mini-documentary.

For nonprofits, documentaries—full-length or mini—offer a chance to redefine their brand storytelling. With the right fundraising strategy and a focus on authentic storytelling, nonprofits can navigate funding challenges, turning their documentary visions into realities.

How Catholic Parishes Can Produce Better Quality Live Streams

Written by Vincent Dragone on February 1, 2021. Posted in Church Resources. No Comments on How Catholic Parishes Can Produce Better Quality Live Streams

This article includes tips for better live streams for Catholic parishes.

It’s very likely that your church live streams Mass each week. Before COVID-19, most Catholic parishes never even considered live streaming their Mass. The Catholic Church requires that its members go to Mass in-person to fulfill their Sunday obligation, so it often didn’t make sense to. When the pandemic hit, parishes were scrambling to learn how to stream Masses on YouTube and Facebook. While I applaud all of the parish priests who went above and beyond to share the Mass with their parishioners in lockdown, it’s just not the same as in-person.

As of the time of this article being published, most Catholic Churches are not operating at full capacity. There are a lot of people who are not comfortable coming back to Mass yet. Furthermore, many people have gotten used to not going to Mass and will probably never return.

The most important thing to consider when live streaming Mass is that you are not only competing with all of the other live streamed Catholic Masses in the world, but also all of the secular social media content on Facebook and YouTube. The algorithms work against you unless you produce high quality, relevant content that gets social media users engaged.

I can’t stress the importance of high quality production value. If your audio or video quality is low, people will click off of your live stream. I’m not going to make recommendations for live streaming gear since there are already so many other resources on the web like this one.

What can Catholic parishes do to evangelize using the Mass in digital form for the souls outside of their pews?

Quick Tips:

You may want to look at purchasing a separate sound mixer or interface to run off of your main sound system just for live streaming. Oftentimes, the audio levels for the sanctuary are not the same as what is needed for high quality live streaming.
Have your priest, lectors, and cantors look into the camera occasionally just like they look at the parishioners in the pews. This creates a connection with the viewer.
If you are live streaming on YouTube and want to share it to Facebook, considering starting a separate stream for Facebook. Facebook algorithms don’t like you leaving their site. Furthermore, Facebook algorithms overwhelmingly serve your content to more users in a live stream than any other organic post.
Lighting: Try not to mix too many warm and cool lights on the altar. While it may look fine to the human eye in-person, camera sensors tend to pick up on the mix of color temperatures more easily, which can lead to unnatural looking footage.
Set your camera’s whitebalance (if available) to match the color temperature of the lights in your church. This will make your footage look more natural and pleasing to the eye.
Consider purchasing an AC adapter for your camera so you don’t have to worry about batteries running out during the service.

Conclusion

These were just some basic tips that you can implement right away. I hope these helped. Feel free to email me if you have any questions on how you can create better live streams for your parish. God Bless!

How I Started A Successful Catholic Podcast on A Budget

Written by Vincent Dragone on February 1, 2021. Posted in Church Resources. No Comments on How I Started A Successful Catholic Podcast on A Budget

In this article, I’m going to explain how I was able to start a successful Catholic podcast so that you can start your own for your parish.

In the summer of 2019 I heard God speak to me in prayer. He said, “Do a podcast with Fr. Andy.” For those of you who don’t know, Fr. Andy Boyd is a good friend of mine and co-host with me on the Encounter Mercy Podcast. Prior to this, I had never done a podcast before, so with only a little audio production experience from the AV club in high school (10 years prior), I had a lot to learn.

Over the course of a month I researched everything there was to learn about podcasting and how to do it successfully. The biggest thing I learned was that you don’t have to have the most expensive gear, it just has to sound decent. I also learned that it doesn’t matter how good your equipment is, if your content is not relevant to your audience, nobody will listen.

We officially launched Encounter Mercy in November 2019. During the weeks and months leading up to the launch, we bought equipment, came up with a name, conducted market research, and created a plan for content. The rest was history.

I’ve broken this article down into two sections: Content and Equipment & Services. In the first section, I’ll explain the importance of having a plan in order to set you up for success. In the second section, I’ll explain the gear we use and what we started out with. I’ll make some suggestions and tell you what to avoid so you don’t end up buying twice.

Content

In order to start a successful Catholic podcast you can have the best radio voice but if you aren’t producing relevant content for your audience, nobody will listen. The first step in starting a podcast is researching your target market. In the case for Catholic parishes, you are most likely looking at local and regional podcast listeners who are Catholic or are hungry for something greater than themselves. Take the time to understand the demographics of your target listenership. Answer the following high level questions about your target audience:

Are they current parishioners or are they unaffiliated people who you are trying to bring to the faith?
How old are they?
What’s their understanding of Catholic teaching? Christitanity as a whole?
What platforms are they listening to their podcasts on? Itunes? Spotify? Pandora?

Once you have some basic information on your target demographics, it’s time to come up with a podcast name and start thinking of episode topic ideas. If your podcast is hosted by your parish priest and your target demographic are your current parishioners, a good idea might be to create an episode each week going into greater detail of the readings throughout the week. Another idea is to create a series similar to RCIA as a refresher for your current parishioners as well as an evangelization tool for unaffiliated people who may be listening.

Equipment & Services

Now for the fun part: gear! As a gear junkie, I spent way too much time researching the best budget recording equipment for our podcast. Since I already did all of the research, I’ll save you some time and share my results with you. For each item, I’ll try to give you a couple of tiers of pricing in order to fit your budget so you can start your successful Catholic podcast.

Best Budget Option

Like I said before, you don’t need the best equipment to start a successful Catholic podcast. Use the microphone on your phone or a cheap microphone that plugs into your phone for your podcast recordings. Just hit the record button on your voice memo app and, boom! You’ve just recorded your first podcast episode.

If you would like to expand beyond just your phone, take a look at the following options.

Microphones

Budget: Shure SM48-LC

The Shure Shure SM48-LC is a high quality dynamic microphone that comes in under $40. There aren’t many microphones under $50 that give you this high of quality. The microphone has a single XLR jack in the bottom. This microphone is as basic as it gets in terms of features. I’ve personally used this microphone and I carry it in my travel audio bag to use for voice overs when I’m not in my studio.

Mid-Range: Audio-Technica ATR-2100-USB

The Audio-Technica ATR2100-USB has got to be one of the most underrated microphones on the market. While the price has increased significantly since I bought it back in 2019, at $94 this microphone gives you high quality sound and plenty of options for connecting it to your recording device. The microphone sports a single XLR jack on the bottom as well as a mini-USB port so you can connect it directly to your computer, eliminating the need for an external recorder or audio interface (saving you money). The microphone also has an ⅛” audio jack in the bottom so you can monitor your own voice. This microphone comes with a cheap (but usable) XLR cable, a USB cable, and a microphone stand to get you started.

I have two of these microphones and absolutely love them. I also have the Samson Q2U, which is basically the same microphone. The Samson is usually cheaper than the Audio-Technica but is not always in stock.

High-End: Shure SM7B

Coming in at $400, this microphone is one of the most popular amongst professional podcasters. The Shure SM7B seems to make any voice sound clear and crisp. The microphone is very good at rejecting background noise which makes post processing easier. I’ve only gotten to test this microphone out at a GuitarCenter so I can’t speak from personal experience on this one.

Recorders, Sound Boards, and Interfaces

The number of co-hosts and guests you plan on having will dictate the following. There are three main types of equipment to choose from here.

Interfaces

Interfaces are merely a passthrough from your microphone to your computer. When you use an audio interface, you will record your audio in your Digital Audio Workstation (DAW). You can use a paid DAW such as Adobe Audition or a free DAW such as Audacity. Both programs allow you to record into them as well as edit your audio and export it. There are two brands I would recommend: Behringer and Focusrite. Behringer is the budget option here but from what I’ve read, they perform well.

Mixer

Mixers are the crazing-looking boards with all of the dials and sliders that allow you to finetune your audio before sending it out to whatever you are recording on. Some mixers have a USB connection that allows it to function as an audio interface. If you decide to get a mixer, I’d recommend getting one that has a USB connection.

There is a chance your parish already has a mixer. If so, all you need to do is connect it to a computer or an external recorder.

As for brands, I’d recommend Behringer as they are cheap and get the job done for podcasting. However, I wouldn’t run your whole parish soundsystem on them. Just buy the model that has enough inputs for your needs.

External recorders

External recorders come in all shapes and sizes. Their primary function is to record audio from external microphones and/or the recorder’s internal microphone (if equipped). Many external records can also function as audio interfaces as well, such as the Zoom H4n Pro. I started out using the Zoom H4n Pro as the primary recorder for our podcast. It’s a wonderful little field recorder that has very good preamps, giving you clean sounding, professional audio. I still use the H4n pro when I’m on set shooting videos for clients or recording podcasts outside of my studio. $229.99

My current external recorder is a Zoom LiveTrak L8 ($399.99). It’s an external recorder, mixer, and audio interface all in one. I’m in love with this recorder because I can connect up to 8 inputs on separate tracks, record to an SD card, and send and receive audio to and from my computer, allowing for backup recordings. The L8 also makes it easy to connect a cellphone, making for easy phone interviews.

As much as I love my H4n and LiveTrak L8, if I were to do it again I would purchase the Zoom H6 ($329.99). The H6 is a handheld field recorder that allows for up to 6 microphone inputs when using the expandable mic input attachment. This would have saved me a lot of money since I wouldn’t have had to buy both the H4n and L8.

Digital Audio Workstation (DAW)

Whether you purchase an audio interface, mixer, or external recorder, you’re going to want to use a DAW to either record, edit, or both. I have experience with only two DAWs:

Audacity

Audacity is a free audio recording and editing software that if used properly can yield professional results. Audacity isn’t the easiest program to learn, but it gets the job done and if you are on a budget, you’ll never need to upgrade to a premium level DAW. There are also thousands of Audacity tutorials online that show you exactly what to do to produce professional recordings. We started out using Audacity before switching over to Audition six months ago.

Adobe Audition

Audition is an extremely powerful audio recording and editing software powered by Adobe. Audition comes as part of Adobe’s Creative Cloud suite, which can be very expensive. However, if you plan to grow your parish’s media production, the Adobe suite may be exactly what you need to produce professional multimedia. Since Audition is an Adobe product, it plays nicely with Premiere Pro for video editing, making workflow a lot faster.

Hosting Platforms

In order for you to share your parish podcast to the world you will need a place to host the audio files. If you are tech savvy you can use your own server, but if you are like most people, you will be subscribing to a hosting platform. Some are free, but most are a monthly subscription service. Price ranges vary depending on the platform.

My podcast uses SoundCloud to host the audio files. SoundCloud is relatively cheap and it offers plenty of storage space to host all of our episodes.

Once you have a host, now it’s time to upload audio and sync it with all of the podcast listening platforms on the internet. Each platform has different requirements. Apple Podcasts is probably the hardest to get approved. The waiting period for your first episode to launch can take up to a week (last I checked). The cool thing is all of the podcast platforms are free to sync to, allowing your parish to reach your target audience no matter where they get their podcasts.

Miscellaneous Podcasting Equipment

Microphone stands

You don’t need expensive mic stands, but you’ll want something that allows you to not have to hold the microphone the whole time. The longer you hold a microphone, the more likely you are to bump it against something, creating a headache-inducing sound for your listeners.

Studio Headphones

Studio headphones are different from regular headphones. Most regular headphones favor bass sounds, while studio headphones give you a well rounded sound. Studio headphones will allow you to edit your project more accurately. You may also want to use them while recording so you can listen for interference and poor audio levels while you are recording. This eliminates unwanted surprises in the editing phase.

Audio cables

You’ll want to purchase good quality audio cables for your microphones, headphones, and computer connections. Good quality cables are shielded against interference, which can cause annoying buzzing and hissing sounds. I learned this the hard way.

Conclusion

I hope you found this article helpful. The only thing you really need to start a successful Catholic podcast is a good plan and some basic equipment. As you can see, you can easily start a podcast under $350. If you have any questions on podcasting, feel free to Contact Me. God Bless!

Six Tips for Catholic Online Evangelization

Written by Vincent Dragone on August 29, 2020. Posted in Church Resources. No Comments on Six Tips for Catholic Online Evangelization

Your parish needs to focus beyond the pews. Follow these tips to help with Catholic online evangelization. Includes Free Download

It’s no secret that the Catholic Church has been losing members at an alarming rate. The number of people abandoning faith altogether and becoming non-believers (Nones) is astonishing. On top of this, COVID-19 closed the doors of many churches, leaving many faithful parishioners feeling lonely and forsaken in their time of need. It is easy to become discouraged and give up entirely, but there is hope in Catholic evangelization online.

People are still hungry for the faith. They may not be in the pews yet, but with a little time and effort, you can evangelize them and turn them into a believer of Christ.

Here are five ways your parish can evangelize outside of the pews.

Update Your Website & Create a Parish Logo

Far too many parish websites look like they haven’t been updated since the early 2000’s. With all of the templates you can use with WordPress or Wix, there is no excuse not to have a modern website.

Next, turn your website into the central hub of everything your church does. Create separate landing pages and signup forms for all parish activities. Parishioners will no longer will have to remember who to email in order to sign up for events, leading to greater participation. Doing this will make Catholic online evangelization much easier going forward.

Define a Social Media Strategy

Another Catholic online evangelization tool is to create a social media strategy. A social media strategy is more than just sharing whatever meme you scroll across while sitting at the dinner table. Social media posts need to do two things:

Engage your target audience
Game the algorithm

All social media platforms are slightly different in the way the algorithm serves your posts to users, but they all have one thing in common: they are more likely to serve the top performing posts to more users than the poor performing posts.

Organic posts typically only reach just under 2 percent of your followers. If you want to expand your reach, you need to put time and effort into creating posts that your followers like. Don’t shy away from from using paid social media advertising as well. You’ll be able to reach your exact demographic.

If this all sounds overwhelming, don’t worry. I put together a free checklist to get you started. Just head on over to my contact page and fill out the required fields, tell me you want your social media checklist and I’ll email it to you.

*Hint: Limit self-promotional posts to one fifth of all your social media posts in order to boost engagement.*

Produce a Parish Podcast

Almost 40 percent of all Americans listen to podcasts. The great thing about podcasts is that the barrier to entry is low. Podcast hosting is cheap and you don’t need professional audio equipment to start out. To see how I was able to start my podcast, Encounter Mercy with just $350, check out my article How I Started a Successful Catholic Podcast.

The best thing about producing podcasts is that it can create an unlimited amount of social media content for your parish if you add a camera to your setup.

The audio to your podcast gets uploaded to your hosting platform.
The video portion of your podcast gets uploaded to YouTube and Facebook.

You can take multiple 1-5 minute clips of the highlights of the episode to upload to Facebook. You then take 30 second to 1 minute clips to upload to Instagram. A single 30 minute podcast now just became enough social media content to post throughout the week.

The most important thing to consider is to create meaningful, engaging content. I recommend keeping your target audience local and focusing on issues and topics that affect them.

*Hint: Choosing to live stream a podcast episode once a month will reach more of your followers on social media due to the algorithms favoring live streaming.*

Better Quality Live Stream Mass

COVID-19 forced many parishes to start live streaming their Masses. Unfortunately, due to lack of time to prepare for shutdowns, many churches used only the tools they had available to them at the time. This meant a lot of low quality video, audio, and lighting.

We all know there is no substitute for in-person Mass, but with the global pandemic still at hand, there are a lot of people who are still uncomfortable going to a physical church. With all of the other live streams throughout the world, it can be difficult to compete for viewers. This means it is important to create an immersive experience in your parish’s live stream. Fortunately, the cost of good equipment doesn’t have to be in the tens of thousands of dollars. Here is what you need to get started:

DSLR or mirrorless camera (with clean HDMI output)
Good quality microphone
Computer

If you want to up your live streaming production quality, click here to check out my article on live stream production quality.

Take Ministries and Parish Groups Online

Every parish has small groups such as Moms groups, Dads groups, Bible studies, etc. Many churches cancelled these small group sessions at the beginning of the pandemic. The ones who started them back up again are seeing less participation than before COVID. In order to bring those people back, offer to do Zoom or Skype sessions for your small groups. This could be 100% online or take a hybrid approach to your in-person meetings so that high risk people aren’t left out. Make sure to offer resources on how to navigate whatever remote meeting platform your parish chooses to use in order to make participation easier to those who aren’t tech savvy.

*Hint: Consider starting a Discord channel for your groups to make it easier to keep in touch with each other throughout the month. Discord also has a video chat feature as well that you can use for your remote meetings.*

Conclusion

I hope these tips help you get started in expanding your online ministry. Keep in mind that none of these ideas will work if you aren’t producing content that is relevant to your target audience. However, if you put in the time and effort to understand what your audience is hungry for, you will see great success implementing the ideas above. If you have questions on how to implement any of these programs in your parish you can Contact Me anytime. I wish you the best!